Episode 21 - Goddess Body: Blending Spirituality, Entrepreneurship and Health

Ever found yourself at the crossroads of a transformative health journey, and found your purpose? That's exactly what happened with our guest, the inspiring Goddess Body, who went from a career in criminal justice and forensics to creating her own holistic health business. Her health journey led her to switch tracks and focus on natural beauty, guiding and mentoring other women entrepreneurs in the process. Listen in to her riveting story of setting audacious goals, standing out in a saturated market, and the power of being consistent and true to your purpose. 

Imagine juggling hats, not just a few, but many - that's a day in the life of Goddess Body as she built her enterprise. She talks about how to manage life, business, and family, and the importance of setting targets. Find out about her first Black Friday success, the need for a tax expert when starting a business, and the significance of having an omnipresent online presence. You'll also hear about the importance of community, insights into the future of the feminine hygiene industry, and ensuring product integrity. 

Ever thought about the influence of the moon on your health and your business? Goddess Body sheds light on the power of a 28-day lunar cycle for manifestation. Learn about the role of emotions, hormones, and the lunar cycle in forming new habits and bringing new creations into the world. Discover how to prioritize experiences for children while setting goals, and the power of renewal through spirituality. Lastly, Goddess Body shares her humbling experience with the universe, emphasizing the importance of spiritual knowledge in achieving success. Tune in for an enlightening discussion on holistic health, entrepreneurship, and purpose-driven success.

Thanks for listening! Please follow, rate and review.

Produced and Recorded by Randall Hayes.

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LaKeysha Cobbs-Hayes:
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LaVonne Shields:
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Acacia Smith:
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Transcript

Acacia Smith: 0:49

music. Welcome, guys, to True CEO podcast. I am Acacia Smith, our marketing expert. We have LaKeysha Cobbs-Hayes, our CEO expert, LaVonne Shields, our accounting expert, and the amazing Goddess Body right.

LaKeysha Cobbs-Hayes: 1:14

Thank you, goddess Body, for coming on to True CEO today. Can you tell us a little bit about yourself and your journey into becoming a CEO?

Goddess Body: 1:26

Definitely, definitely. So my journey is really multifaceted. I had no intention on becoming a CEO, I had no intention in going to women's holistic health. My path, at least initially. What I thought was go to school, become a doctor who you know, diagnoses why people die, basically a medical examiner, and so this I wanted to figure out. You know, help people come to like a resolution, and I was really into, and still am very deeply into, the biological sciences and human body. But my dad was always into the criminal justice system. He's a 22 year retired gunnery sergeant for the Marines and then he went into working for the government after the government, after the government.

LaKeysha Cobbs-Hayes: 2:18

So we was always surrounded by law books and criminal justice.

Goddess Body: 2:22

He ended up working for an ICE unit immigration and customs enforcement. So I was always around that type of energy and, you know, law and order was popping back then SVU, you know, and other shows, and he would always have it planned. So I just really it was always around me. So I was like huh, you know how do I kind of combine the science with. I really think it was conscious, I think it was a subconscious thing and so, all that being said, that was my intent.

Goddess Body: 2:54

And then when I got into space, my first job out of college was I ended up getting a bachelor's in criminal justice and minored in forensics and a concentration of bio, because I didn't know what to do, because I wanted to combine it. So my first job out of the space was at a place called United Network of Orgisharing, which is a space. I don't know if you guys ever seen it. It's a movie with what's the name Denzel Washington and his son needs a heart. He takes over the whole building called. You know he's like get you know some of the phone, and that's where I used to work, you know.

LaKeysha Cobbs-Hayes: 3:30

So it doesn't work like that, you know.

Goddess Body: 3:32

But anyway, we used to see a lot of celebrity on the line.

Goddess Body: 3:39

Denzel's celebrity. So but anyway, it was a great job. It was fun, it was fast paced, but it was overwhelming. It was, like you know, 16 hour shifts, constantly on call and a lot of debt. So when somebody died, you know, if they're an organ donor, then automatically they come to us. We put them in the system, try to match blood and all this stuff, and I kept seeing these young lives and just people dying for reasons that they could have prevented.

Goddess Body: 4:10

Most of it was, you know, hypertension, a lot of stuff dealing with strokes and things of that nature, a lot of it stemming from diet and nutrition. And on that same envelope, I was dealing with my own health issues as well. So it comes together like, right before that, from a teenager, from about 14, and then progressively getting worse from 15 to 16,. 17 had really bad cramps. High school I had to get wheeled out on a wheelchair, couldn't walk. Just from my period I used to go through a whole bottle not knowing what it was going to my liver, you know, because my parents didn't know. They just didn't want me to feel bad, you know. But no, I just couldn't, couldn't function. And then come to find out later I was growing cysts. It was a precursor to the cyst Bartholensis and the cysts were so bad they were protruding onto the outside of the vaginal wall and I couldn't sit and they were bussed.

Goddess Body: 5:05

I had to go to the doctor and this was like my early, my late teen, so like 18, 19, 20, like didn't say where it sat you know, Long story short, the last time I went to the doctor they put a catheter in there, was like we'll leave this here for a few weeks, went back to take it out. They couldn't find a catheter. They was like let's just give you a hysterectomy. I was like this is just crazy. What the hysterectomy ain't got nothing to do with it. A good friend of mine in college introduced me to holistic health. I followed her what she said. It was a specific book called African Holistic Health by Dr Laela Africa. It Changed my Life and I followed him around, learned her biology, learned detox strategies, learned you know how holistic health from ancient times to now, what to use, how to, how to make it effective in your life now and cause change. And it not only opened up a world of healing for me, but it opened up a world of. This is my purpose.

Goddess Body: 6:04

This is what I'm going to do and I end up healing. They said I'm going to have kids. I have five kids. Now, you know, no, sis, don't even know when the cycle's gonna come, like that's what. That's the story. That's the gene.

Goddess Body: 6:17

But then that space, you know, I built God's body and it wasn't easy building it because my intention wasn't to be a business owner. My intention, you know, I didn't get a business mentor till I was already in the six fingers, which I wouldn't recommend to anybody. Made a lot of mistakes because my in the healing work, you know the formula, the development, using the plant science to create something that could impact lives, not accounting, not tax strategy. They saw and they conquered and I'm telling you as a business owner now, and helping holistic entrepreneurs and people in the natural beauty space to build their businesses. You know, I wish I had that for me and that's why another reason why I've also launched the Academy to help women not only teach the herbology and the science behind the plants and healing stuff, but also to help to mentor and provide that guidance that I didn't have.

LaKeysha Cobbs-Hayes: 7:24

So oh, my goodness.

Goddess Body: 7:28

It sounds like your purpose.

Acacia Smith: 7:30

your purpose has granted you a lot of that success, and you know more than holistic ways, but monetarily. So what advice do you give to those in your academy just starting off in their entrepreneurial goals, you know, whereas it kind of seems like you kind of fell into it? How do you teach that?

Goddess Body: 7:50

Well, this is our 11th year in business, so that's a whole lesson. Yeah, that's a whole blessing just based off of stats alone. Right, and so right now. This past January was our first quarter of graduates, so I just finished our first mentorship graduating class, like two weeks ago, so I'm super excited Mm hmm, and move from there, and a lot of them were at the very beginning phases, Like you just asked.

Goddess Body: 8:16

Like. Like I'm really good at creating this product for skincare or hair care or feminine health or whatever it may be. I'm really good at it, but I don't know how to scale.

Goddess Body: 8:26

Like I don't know how to get it to the market or I don't know how to do the marketing. I don't even know how to set up operations for this. I don't know where to get the products, like there's so many things I don't know how to trademark. And so he set up from beginning to end based off my experience and my ill experience, my bad experiences that I wish I had like from the beginning to end, like what? Pretty much any business. But my focus is my niche. It's I only teach to women, I only focus on women and it's only for mentees that are in the fields of natural beauty formulation, like actual beauty product or holistic health or holistic health services, and that's a wide breadth, but it's still niche down you know, because I can't teach somebody how to build a business credit business, like that's not mine, like I can't do that.

Goddess Body: 9:19

There's certain things, like in marketing, like you know, can cross over, but I just focus on my specialty and you have a name and you are in it, exactly, exactly, so you know. Some people say that's.

LaKeysha Cobbs-Hayes: 9:33

The key to success, though, is having that name and being very adamant about you know, I'm a driver's bus, and this bus looks just like this. Is he a double decker bus or is it a regular north and south?

LaVonne Shields: 9:47

We go in the east and west. We going this way, we're not trying to drive the traffic Right.

LaKeysha Cobbs-Hayes: 9:55

We're not trying to figure out which way, which lane it goes, and I think, just from what I hear in a lot of businesses, you're busy trying to direct the traffic. Be the mechanic, you know, be the driver, have the customer service person, and you really need to focus on what is it that you're actually good at, and I think you've done a really good job of that, which is uncommon because people are too busy trying to figure out what all they need to do. So at what point did you feel or see that, okay, you know what. This is not my lane and I may need to hire Like, what was that pivotal point for you?

Goddess Body: 10:41

That was our first. After our first successful Black Friday, I was now. It's a whole blessing. So I can't. You know, I always got to put that precursor on because I appreciated it.

Goddess Body: 10:55

However, that's when I knew that the demand was so high. I'm like, how do I create a Black Friday every month and if I was to do that, or when that would happen? When that happens because our first Black Friday we needed for us at the time, $20,000 on a weekend was unheard of. So to get that in three days and this was like two or three years after we officially launched like on paper, you know, with the government, after we officially lost and we were on social media and pushing, we had that first $20,000 a weekend and it was insane. I didn't sleep barely. The office space was a wreck. It was boxes, it was the. Even the male people were annoyed with us at the amount of boxes that they had to take from our location, even though it's like what are y'all?

Goddess Body: 11:48

doing Like y'all need to have a different strategy for this, like we would help them. You know, hit the barcodes on the shipping. It was just it was a mess and so, and then, like you said, at that time I was wearing way too many hats I was the customer service email. I wouldn't answer it myself, I would answer as my customer service name, jessica, which is my little sister. So she is actually my customer service rep. Now she's my executive assistant, but I guess I manifested that because I used to answer the emails in her name. I love it Me. They would be like wait a second, I got your attention. I'm like no, no, no, I gotta keep it moving. But yeah, it was at that point that first $20,000 a weekend, I was like I need, I need an assistant, I need not to be making all these. I made all the content, I edited all the content and this was before.

Goddess Body: 12:39

Like influencer strategy was a strategy Like we would just reach out to people, like hey, we see you have a similar audience. You want to, you know, do a post. It used to be called like a post for post. I'm gonna post something from your page, you post from my. So I was reaching out to all the people you know, making sure that I was doing all my accounting. I still do all my taxes perfectly by you. Guys are listening to this. That's no longer the case.

LaKeysha Cobbs-Hayes: 13:05

Ma'am, I know you're like smart, smart, but I just got good at it.

Goddess Body: 13:11

So I know how to do it right, but I don't want to.

Acacia Smith: 13:14

No, press yourself. I mean no LeVon can speak to that.

LaVonne Shields: 13:19

Oh yeah, I never recommend anybody do it. All right, I'm just happy that it's getting done. So I'm like what is she doing? And I mean hopefully she, she can manifest that being changed, but I'm happy it's being done. I that's always my biggest thing is like so what you mean? You ain't filed in four years. What do you do?

Goddess Body: 13:43

Well, that's what messed me up early on to just wearing too many hats and get in bad advice. Actually, everybody who didn't really know and was in that experience. I was just accident in my main circle, but my main circle weren't business owners, they weren't even in the field, they were just going off of what they heard, you know, and so I went downtown. At the time I was in Richmond, virginia, and they have like the little study in the SBA, but it's kind of like a small business hub where they help you with things. And the internet was still first. It was still like it was. The internet was alive and well in 2014, but e-commerce wasn't where it is today, no, and so the state still had different tax strategies when it came to e-commerce.

Acacia Smith: 14:24

So in Virginia, it was still a gray area.

Goddess Body: 14:27

It wasn't like, oh so any sale that I did in Virginia I would have to pay Virginia sales tax on. But anybody who bought from like Indiana or New York or whatever, they didn't have to pay business, they didn't have to pay sales tax. So I got it back. Oh, don't worry about that, but different states were changing laws like things were happening in real time.

LaVonne Shields: 14:47

They're trying to play catch up to it.

Goddess Body: 14:49

Yeah, so I had. I did have one strategy to say hey, just go ahead and do it. But then I would have clients, people ordering, saying, hey, I'm in New York why I'm paying Virginia sales tax. So it was, it was that thing. But yeah, I took some bad advice and was like, well, you first three years in business you don't have to file federal tax unless you're making a certain amount. They lied, see that face.

LaVonne Shields: 15:09

Oh yeah.

Goddess Body: 15:12

The lies.

Goddess Body: 15:14

Whoa Taxes for three years, like you said, and penalties, and the penalties was almost the equivalent of the taxes, and so I'm still in the process of doing a whole thing to get rid of the penalties and I'm like, and I teach my mentees, I'm like, I'm telling you from my experience the good and the bad do it properly and make sure you have somebody that is an expert in it. You can't afford it initially. You know there are options out there. There's quick books, there's different things that are options out there until you start building the revenue to have somebody in your business wearing this hat, you know period or even contracted.

Goddess Body: 15:58

So yeah, yeah.

LaKeysha Cobbs-Hayes: 16:00

So, as a new business owner starting out in the space, what would be the main thing? Like you know how they say keep the main thing, the main thing. What's the main thing that you would say, the very first thing that you need to do as a business owner?

Goddess Body: 16:20

The first thing as a business owner, I think would to be have to set targets. To have targets, there's a lot of red tape you need to do as a business owner. Like you know, you got to get your EIN. You got to figure out if you're going to be so popular, llc, all that type of stuff, right. But once all of that is laid out like you have foundation, those stuff layout. You got to have EIN. You might have a DMV maybe. You know you got a website right. You got somewhere to sell. You know you might have a slight marketing strategy. All those you're going to need to have to bring in the flow right. You got an expertise. What's your niche? Outside of all that, you're shooting at the dark. It's like pulling back an arrow getting everything ready, setting your foundation, you ready to take off and you have nowhere to point it. What is your target? Like, how much sales are you going to make this year? Well, I don't know, haven't done it. What's the target? So how are you going to reverse engineer what?

Goddess Body: 17:21

needs to be done, if you don't know how much you want to make, if you don't know how many calls you need to go out, if you don't know how many sales you need to get, you're not going to know that. So you're not going to have to be able to take a more guaranteed approach to manifesting those targets if you cannot reverse engineer how to get to those targets. So, like saying, if you're targeting, you're first starting out. You're targeting 100,000 for the year, okay. So how much is that monthly divided by 12? I should have made it easier. Let's just say it's about, you know, it's probably 8,000, 9,000 a month, right, let's just say 8. Y'all can do the math later. Let's just say 8,000 a month, right. And then you're going to take that 8,000 and say, well, how much I need to make a week then and sales to reach that target.

LaKeysha Cobbs-Hayes: 18:09

How much do I need to make a day?

LaKeysha Cobbs-Hayes: 18:11

How much do I? Yes, you definitely need to reverse engineer your life. I know that was one of the first things that I did when I first started is I literally would be like man, if I had 10 kids here, then I'll make this amount of money. If I have 15 kids here, this is how much money I'm going to make. Okay, so I need to get at least five clients a month. Those five clients are going to yield this. This is going to happen, and then I can take it to the next level.

LaKeysha Cobbs-Hayes: 18:37

And I literally said that I want to say, probably like a good year, I would tell anybody that would listen and I kind of felt like a freak for a second. I felt like an anomaly because people would be like, oh my God, here she comes, talking about the same thing over and over and over again, and I was just like no, you guys, like this is not how your brain works, cause this is how my brain works. But like, as soon as you showed me, as soon as I knew that I could make this amount of money, that's exactly what I started thinking. I literally wrote it down. I want to say at least once a week, and I would be like occasion this is if we can do X, y and Z, then this is how much we'll make. And if we can do X, y and Z, this is how much we'll make. I was like, so you know, just being conservative and thinking about who I have, then this is where I can go with what I'm going to do.

LaKeysha Cobbs-Hayes: 19:32

And then boom first year out just 285. Like who the heck makes? $285,000 your first year in business. I was sitting there like what in the heck is happening? Six figures.

Goddess Body: 19:50

That's not. It's, let me think, the 10% of the population, that's millionaires. It's only 10%. Because it is an anomaly to think that way, because people like to think tangibly. We look at all the physical things before we look at the mental, the spiritual, energetic and if you want to talk about it in business terms. Targets and manifesting your reality are the spring predicting.

Acacia Smith: 20:15

Talk about it.

Goddess Body: 20:16

Right, you know once just a left brain way of saying it, once a right brain way of looking at it, you know. But I love that.

Goddess Body: 20:29

It's the same, because with the difference, with the targets, though, like, like you were saying, is that you actually need numbers, so it brings more grounding to it, right, it's not just, oh, I'm going to do this million a year and I'm just going to put that into the universe, and you know, you're like, yeah, I'm going to do that, but here's how, right, Right, it's not even a strategic, how it's just like it's still, it's still very mental heavy. It's like, if I do this and this should happen, this should happen, this should happen. And what does she say? That was really important when she wrote it down and over and over, and that's embedding it deeply into your psyche, like that's all that she's going to begin to attract. So definitely a balance between the aka spooky stuff, but it's really not. It's really psychology, it's really physics, right.

Acacia Smith: 21:21

This is science. Like you said, you, you put the science with the law. There are spirit laws, there are energetic laws, and you know we were talking about how money is a resource. Money is energy, right? So what energy are you providing and what are you expecting to get back? Right, that's a law of energy. So I love this conversation because we went from manifesting holistic health to predicting in CEO terms, you know, and now target. So I do have a question as far as when we're talking about this, and in the present, you know you have to actually do it in the everyday life Like what, what type of resilience does that take? You know, being in business for 11 years, like you said, and being able to predict these things. Is this something that you had to find coaching in? Or is it something that you just got back up and, you know, just had to keep getting back up till you got it done? What does that look like for you both?

Goddess Body: 22:21

Yeah, at a certain point I did. I ended up getting the coaching and I think, the most coaching I've ever had. It came to a point and a coaching in business, because I've always had guidance and mentorship and leadership in the in the fields of holistic health and herbology and those types of things. I've always sought a teacher for that and a teacher who had lineage. You know, knowledge was passed down Like there's a lineage going on. It's not just like random, but there's a certain internal level of consistency and discipline. You have to have to be successful in anything you do, be it working out, be it, you know, health goals, nutrition goals, whatever it, whatever it may be, you have to have a consistency and a discipline and, honestly, discipline is consistency. So you're saying one and the same. If you're disciplined in doing something, you are consistent.

Goddess Body: 23:16

You're getting up every day, you're, you're attacking it every day you're working on it every day you're manifesting it in the now, every single day, until it actually becomes a tangible aspect of your reality. And so I've always been. I'm always been like a go-getter. There's always been my energy. I can't sit down, I can't stop. And my husband I don't know if you have an astrology, but I'm not saying anything but my husband's Aquarius, right, and so he's really grounded right and he's like slow very special, just just so you know.

LaVonne Shields: 23:44

you know we're special. You know, to love us is to know us, to know us is to love us. So you know, I'm just saying, don't throw that out there, but you know I, I'm with you.

LaKeysha Cobbs-Hayes: 23:55

She's an Aquarius job, I agree. She'd be like, what are we doing and how are we doing this? And I think I need more questions. I'm like, dude, go, just go. Like, stop stop asking me these questions. Do you have a question, like, do you have an answer? Is there a solution? Cause I'm going to need you to stop asking me these questions because I know you need certainty and I don't have it for you, I promise you, I don't have it for you, but I guarantee, look as a Libra, it's going.

Acacia Smith: 24:30

That's Aquarius' life. They just what's the plan.

Goddess Body: 24:39

What's your birthday?

Acacia Smith: 24:40

I'm a Gemini.

Goddess Body: 24:42

Gemini in the Philippines.

Acacia Smith: 24:47

What are you Big?

Goddess Body: 24:49

Jim Big Jim, that part of him no party on this side, on the right side.

Acacia Smith: 24:58

I love that.

Goddess Body: 25:03

And we have our Libra here, our Cardinal, we know we know, we know, we know the Cardinal balance, though, cause they can see both sides. My baby sister is a whole Libra and she and I told you she's my executive assistant, she was my tail accountable, but she will keep up with my crazy too. Yeah, so my husband, who I've been with for oh my Lord, for like about 17 years It'll be 17 years this year, mary I'm not going to be a big fan of the Cardinal. I'm not going to be a big fan of the Cardinal. He keeps me accountable because he keeps me, helps me be grounded, but I don't.

Goddess Body: 25:42

I can't move that slow Like I have. I have a level of trust that I will just take risks, and sometimes those risk landing in positions where I should have rethought that but Risk Healthy for business, and he's a numbers guy too. So it's funny. You know you're an accountant, but but. But I think that's the way that people are. You know. I think that's the way that people are born in that timeframe is that they are highly intelligent. They're called the geniuses. They're very intelligent, they're really good, they do, and they take time to learn and implement things. So it just it's a slower pace because it's it's a more of a depth.

LaVonne Shields: 26:19

Where's Gemini?

Acacia Smith: 26:19

We're balancers, we're we're we're we're balancers, we're equal, equal, Equal.

Goddess Body: 26:27

I've been scale and the balancers and with that we're proper business. I would say if I had put a percentage on it I would say 80 percent of the risks that I have taken have paid off 10 fold. Maybe at 20 percent I had to look back and say, okay, how can I restrategize that? Because again, at a lot of times that 20 percent was because I was shooting in the dark, I didn't have it, I was moving too fast or I was reacting to market goals ahead of it. I'm talking about, in different levels I've done taking those risks in marketing where I've paid an influencer maybe $5,000 and it was a flop Instead of doing the proper research and not going off a name and other people's experiences that marketing budget could have been better spent in different areas that would have garnered, but I learned over time what works, what doesn't work and with marketing, things are always changing.

Goddess Body: 27:21

Like you see, social media, like before, meta, everything was so organic. You could get on there, people would see your posts, and now you got to pay to play or you got to have content where you're a glimpse of melons and teaching people how to take these herbs and doing a little dance.

Acacia Smith: 27:39

What type of acid is?

LaKeysha Cobbs-Hayes: 27:43

You got to be ready, you almost got to be ready for anything. When the market does change, you also have to be looking at the market. You actually have to be like okay, I'm going to be intentional about the things that I'm doing. I think a lot of new business owners they don't know how to be intentional. They're going with the flow of what the new trend is, but as a CEO, me sitting there doing dancing while I'm telling you about CEO is in control of it to what I'm trying to do. So you might see me dancing in my personal life because that's what I enjoy doing. So how can I make what I'm doing natural to me but authentic to my brand? I think that's where we get a miscommunication sometimes.

LaVonne Shields: 28:32

That matches to what Angela was saying having that target. I mean, if the dancing is what you're trying to do, okay, but know that that's your route to where you're going. But don't do it, because that's what everyone else is doing right now. It's not authentic. It's not about who you are and you being true to your purpose. That's what I love about your story is that you found your purpose and then you were able to literally make your purpose your paycheck for real. That is so inspiring.

Acacia Smith: 29:02

I continue to adapt. That's really what I hear is. Your adaptability is something I am not only inspired by, but I have so many questions as far as being a holistic health business and natural beauty and how you've adapted, let's say, in marketing. What does that look like even in 2023, these today for you.

Goddess Body: 29:26

Like right now. For me, I think, the more it's a game of omnipresence. Nowadays, you can't rely on just one facet online for anything, so it's got to be omnipresence. You got to do a little bit outside, you got to do a little bit online. For me, being an E-com, the majority of what I'm doing is online, so it just makes more sense that majority of my targets for omnipresence is going to be online, be it blogs, be it articles, be it lives. But right now, the biggest thing for me is sharing platforms, like we're doing right now, like we're having a conversation on a podcast that's going to help a multitude of thousands of people, where we can all take the same content and repurpose it for different aspects of our business things we're trying to teach things.

Goddess Body: 30:17

That's going to bring more of our targets to us just through this conversation. So, using what is the acronym OPS other people's stages, other people's platforms and to come together with like minds, which is something we've always done, it's been, it's done history of time. We just have different words for it, because we have. Yeah.

LaVonne Shields: 30:40

Changes in technology and things like that, but the foundation of it is the same is community. It's the community of people who all share and have like-minded interests and like-minded values and working together figuring out how to make that work.

Goddess Body: 30:57

Exactly, that's perfect. I'm going to use that from now on community, because it's supposed to sync. See, the Aquarius had to come and just make it sync. It's not far. I was over here reaching, I was trying to find it. She's like it's a meeting. That's the first.

LaKeysha Cobbs-Hayes: 31:11

That's what it is Now when we talk about, oh, go ahead, no, go ahead. I was going to say when we talk about community and we're talking about business, because we'll bring it back to CEO and, as a CEO, looking ahead and looking at your community, how do you think it will change within the next five years?

Goddess Body: 31:38

Right now, I see, especially because our main focus within Goddusbody is the product line is the healing. So we have the supplements and detoxing for women and balancing the hormones, and then we have the feminine hygiene side and a little bit of skincare, but the brunt of it is the feminine hygiene and the skincare. And I see in the feminine hygiene industry there's a lot of insolubrious activity online just because you have drop shipping and you have access to resell products without even seeing it. And so when people find something trendy or something that people are really lacking, they tend to jump on it for like, just like, for trending purposes, just to make it quick, without any integrity. And I see that bubble busting within the feminine, feminine hygiene industry because there's so much coming from China and places overseas where these hygiene products are being checked.

Goddess Body: 32:37

Recently, last year, canada banned it's a product call. I don't know if you've heard of it. It's a product called Neonidetox pearls or detox pearls. Hmm, a quick history on it. They're just there's these little balls that are really small, less than an inch in diameter, and they have herbs in the balls. And you take the ball and you stick it inside of you to detox your womb, and so and it is self cleaning entity.

LaKeysha Cobbs-Hayes: 33:07

That's what I thought.

Goddess Body: 33:09

I mean, that's what all the science says. You know, that's what. That's what basic anatomy one on one tells you.

LaVonne Shields: 33:18

Like it does its job, you do your job to support it to do its job.

Goddess Body: 33:24

Right.

LaKeysha Cobbs-Hayes: 33:24

Yeah, I'm putting nothing crazy into it, that's. I mean, you know that ain't supposed to be in it, that wasn't going to go in it, naturally.

Goddess Body: 33:32

It's not checked. It's done in these places where there's no, there's, no, there's no. I'm not saying that in her biology or natural health industry, which should be governed by the FDA or whatever. I think there's certain reasons why it's not here, but there's no governing agencies and how you can create a product and bring it to market Period, you know, and that is not. That does not exist in the other place, and so they're bringing it here. They don't know what's in it.

Goddess Body: 34:01

Most people are not herbalists that are sitting and selling these things or just reselling it because it's trendy and they're capitalizing on women's vulnerabilities, which is like a big no-no in my book, like I'm all about the empowerment and the healing and the exaltation of divine feminine and when I see that, it really pisses me off.

Goddess Body: 34:18

And so when we come to the space now, where there's so many online youngy product pushers and they're reselling drop shipped white label stuff from these countries where they don't know what's in it, they couldn't tell you.

Goddess Body: 34:31

They slap whatever on the label. Canada banned the pearls last year and there was a big name associated. Well, I won't say, but if you look up the article, there's a big no name online on Instagram that pushes these close to a million followers and they reach out to the company and the company pretty much stopped selling in Canada but continues to sell it here and there's thousands of companies selling them, and so I recently did a post on it and started breaking down all the stuff that they said was in it and how it's caustic and how it strips the lining and how it's it's causing all these bad things to happen and women think the stuff coming out of them is what needs to be detoxed, but it's the mucosal membrane and it's causing them. So if I see the government coming down on that industry a lot, which is going to hurt some, but it's going to help, honestly, that's all that's all.

LaVonne Shields: 35:28

That detox is universal. I mean where there is in your body and an industry, in your business. You know your environment, people. The detox is necessary in order for growth. You got to. You got to remove what should not be there so that what needs to be there can flourish and grow.

Goddess Body: 35:45

There you go, and that's the perfect way to tie it all in, because you know what's happening is it's going to bring down more rules in the natural health community and holistic health community and sort of more of a barrier for entry which can be harmful. But, like you said, ultimately it's going to hold people accountable, like say, if you're saying you're doing this thing, then show me you're doing the thing you know. Like, show me the classes that you take, show me the understanding that you have. You know people go to doctors because they trust them, because they know, even even with all the things that can go wrong in a medical community.

Goddess Body: 36:26

If you go outside today you get hit by a car and your car's going and got your blood. You're not going to come to me and ask me what herbs put on it. You are right and you should.

LaVonne Shields: 36:37

So my knee has been in the wrong way. Can you let me know what I'm supposed to wrap that in Now, after you have had that reset, we can talk about how we can help your body heal from that trauma. But I'm Picture leg.

Goddess Body: 36:57

Just say it. There's got to be a balance. And so people trust the medical community, naturally because they know they've gone through four to six years in med school. They know they've had to do rounds, they know they had to work. There's there's accountability structure. Yes, the structure right now in the thriving online feminine hygiene industry.

LaKeysha Cobbs-Hayes: 37:17

Yes.

Goddess Body: 37:18

That stuff could never be on the shelf in a Sephora, target or CVS, ever, ever. So our goal is ultimately to be on the shelf, you know. So we're going to go through all the regular remote to be able to have a further reach and go from not necessarily go from B to C to B to B, but have both Right. But, your focus and concentration being to business, to business sales.

LaKeysha Cobbs-Hayes: 37:43

Which is actually my next question. You know, how do you, how do you feel about your trauma, your transition to the CEO role? Because that's a, that's the next level of thinking is to take your business and take it to where now we're doing B to B. We're not excluding B to C, because obviously that's made us look you know it's a lucrative business, but how do I expand my business? So how do you feel, not necessarily about the business expanding, but how do you feel about your role in that transition?

Goddess Body: 38:19

Well, I definitely need more help, and we're looking for that.

Goddess Body: 38:24

I definitely need, I need to relinquish more now, like I think at every level of you know we're going our first 50 K, 100 K, half a million, two a million. There's more shedding, there's more relinquishing and trust and putting the right people in place and knowing what to see. You know, and having the parameter set, Because I've done it already, which is something I wasn't doing at first. I wasn't documenting everything as I was doing it. Because I wasn't doing it, because I wasn't thinking that big, I had smaller targets. And then, like you say, when you, when you, when you got that first month or that first year over 200,000, you're like, oh, this is really happening. Then I was like, okay, how do I get a team in place when I get to that 500,000? How do I get a team in place when I get to that milli, you know, and so I'm at the space where I have everything written out and who I need to have in space, in the place as getting the vendors, you know who's going to be organizing the vendors? How are we going to be getting stuff out to the vendors? Who's going to be helping us get into the spaces when they come to us and say you need these barcodes, you need this type of boxing, you need this type of parameters, who's helping me check all of these boxes off and having a team put together so that I can ultimately scale out.

Goddess Body: 39:33

I'm not, I'm not 100% sure if I ever really want to, because they say the next level of business is ultimately selling, you know, selling the business off. And then you know I'm not. I'm not comfortable with that position. Yet I always said, if I ever, when I am multi millions in God's body, high, multi millions in, let's say, over 100 multi millions into God's body, what role would I still be playing? Obviously I love marketing.

Goddess Body: 40:04

I don't, I don't mind being behind the camera and marketing as far as the educational piece, but I really want to go more into the academy and teaching and mentoring and I can't do both. So I don't. I don't hold the CEO title but I hold the owner title. Like I can give the CEO title to somebody worthy, but the ownership to me is legacy. I'm not, I'm not ready to give that away. Even if I brought on more on those high level leadership levels, I can't see myself being less than 51% owner. I just can't see it. I have to have a whole another. You know, maybe when I'm in that position I might have a whole another look, but I just felt like a lot of times when, especially as black businesses in the beauty industry, you find that it's a repeated pattern, Like once we sell off and somebody has total, complete control, things start changing as to why we are using the products in the first place.

LaVonne Shields: 41:08

And that's the foundation of it. All the values, the why, the purpose, all of that gets changed up, and then you've lost the vision. The vision has now not now changed and yeah, that's, you're right, that has happened a lot, yeah.

LaKeysha Cobbs-Hayes: 41:24

How do you define what it means to be a true CEO?

Goddess Body: 41:29

Trust. You have to have trust in order to scale.

Acacia Smith: 41:34

Yeah.

Goddess Body: 41:35

You can't do it alone. I think it's key and I think trust. I think how you trust in real life, in personal situations, in your relationship, shows up how you trust as a business owner.

LaVonne Shields: 41:46

Like to me. They say how you do one thing is how it tends to be, how you do everything, or most things, and I really believe in that because you can only compartmentalize so much in your brain and subconscious is constantly working.

LaKeysha Cobbs-Hayes: 41:59

Yeah.

Goddess Body: 42:00

If you're shady in your relationships, you're gonna be shady in your business. It should say what about a beautiful?

Acacia Smith: 42:06

word, yeah, what about? A beautiful word that I love and that's the word of the year for me is integrity. You have to have integrity in all things, right. So we wanna scale our business. Like you're saying, if money's a resource, people are a resource too. Just like you're saying we want the money about how are we gonna get the money without the people? That's also the resource. And so, yeah, I love that and scaling in what that looks like for you. I'd see you as an advocate for natural beauty, for holistic health. So I hope that you continue to create the trend and I would say that to any CEO who's listening to create the trend as a marketer. Keep creating the trend, forget the trends. Follow up, yes, once a year. Follow up In the mid, yeah, yeah, mid, Follow up. There's a little guideline, a map of what you could follow and fall into if you hit a wave, if you wanna surf, but create the trend, create the waves, find your beach.

LaVonne Shields: 43:08

So then, the question I have is with from what I am hearing of the vision of where this can go, especially with you adding the Academy, how are you balancing all of this with five kids, mary, business expansion B to C, b to B where is this balancing coming from? How do you manage keeping the sacred youth in this process?

Goddess Body: 43:33

Oh, that came with time Targets too. I got the targets. I got dates for the kids. Okay, I got dates.

Acacia Smith: 43:42

I just talked to them yesterday I was like, okay, we need a map out.

Goddess Body: 43:45

We're kind of late. No, doing this this year because we just recently moved to Florida, so things got a little shaken up, Just everything. It was a big move from Virginia, just moving the business and the family and schools and all the things. So we usually go into the new year we map out the year Like, okay, this month we're doing this, this month we're doing that. So, with kids, with life, to me period is experiences. They can have certain things, but with children, after a while a month, a week, two years they onto the next thing. They're trying to find those, what they really like, what they want to cultivate, and so things are only going to hold their attention. Wow, but their experiences, like the best aspects of my youth are the traveling and living in Japan and the trips and the beach and all those things. You can't. There's nothing. That stuff helped to cultivate me.

Acacia Smith: 44:41

Right.

Goddess Body: 44:42

My children experiences and so how we do that is like I got to map it out. Everything has to have a schedule, so that goes along with targets. Like this year we want to attend trips, All right, let's reverse engineer it March, April, we go do this, this, this, that right, and then we do it and we're like, okay, just too much, let's bring it down to five.

Goddess Body: 44:59

Like you know, I figure it out, you know. And then with each child they all have different needs, different wants, different mom. They don't ask dad for nothing, they ask me for everything. And so it is what it is and because of that, I think a part of me is just naturally dynamic, a part of me like thrives off of like dealing with different situations. I think it keeps things fresh for me.

Acacia Smith: 45:31

But, apart.

Goddess Body: 45:32

I just want to lay down at least somewhere. I don't have time, so I need that stimulation. I think it's good for me, but I think I can.

Goddess Body: 45:41

I can, I can overboard it and as long as I have a target and as long as I have goals set like goals for me. Goals change my life because I learned about them from a holistic perspective before a tangible one. I learned about the aspect of manifesting and goal-setting and how to do it with holistic tools and meditation and moving it to your body and focus, affirmations and all of that way long, long, long, long time ago, and embedding that as a part of my life, to see things in my mind happen, make it so that I can juggle but it's not really juggling Like go from different things and still be in the now, because anything has a purpose and a place and a why is why we're doing it Everything from family to business to personal health. But I've had times where I've struggled with that, where I felt like, well, I didn't feel like. I felt like universe put me down, like I woke up in the middle of the night one night.

Goddess Body: 46:39

This was like in 2018. I woke up in the middle of the night, had a stabbing pain in my stomach, woke up, ran to the bathroom, passed out, hit my head on the floor, lights out Don't know what time I woke up, don't know how long I was out, got up, went back to bed. Bad, no, no, told my husband in the morning. Had headed for three days. It was all bad. Never went to the doctor. Went to the doctor five months later cause I kept going. I'm so Listen, listen, and I'm in holistic health.

Acacia Smith: 47:07

So I'm telling on myself.

Goddess Body: 47:09

But I was like if I was at the point in business, like if I tap out now, everything goes to poop Like and I have to be out of the position where I have to take some time out. Everything keeps running and that's where I'm at in the past two years. But it took me to be slammed down Right To go back to the initial learnings of the holistic health and the spiritual knowledge. Like I got it, I went away from it and spirit brought me back real quick. Yeah.

LaVonne Shields: 47:41

You see, you stop of a major lesson you know, and sometimes people get stuck in that lesson and some cycle through it and then they keep going, going through it, cause they don't catch it.

LaVonne Shields: 47:50

But every level up comes from a lesson, and the lesson can be sometimes it's got to, you got to set out and we're going to show you the value of you holistically, as opposed to just you as a mom, you as the business owner, you as this, you're all of these things. So we're going to show you a little something and then you're going we're like oh okay, I got you, I got you.

Acacia Smith: 48:13

Okay, yeah, you're here to do, you're here to be.

LaVonne Shields: 48:17

I love that.

Acacia Smith: 48:18

Hmm.

LaKeysha Cobbs-Hayes: 48:19

Say that one more time I can't. Say that one more time.

Acacia Smith: 48:24

You're not just here to do, you're here to be.

LaKeysha Cobbs-Hayes: 48:26

You're here to be. Oh my gosh, that is so dope.

Goddess Body: 48:32

That's. I am right there. That's the most powerful statement in the world You're being. I am Cause you are who you say you are. You know, tell you real quick. And my husband really brought me back with his grounding energy, like and he he pointed that out to me. He was like this is the stuff that you're constantly putting out in the world. You know you're going to be held accountable on all levels. You know, when you tap it in to spiritual knowledge and you're tapping in to that, that, that God frequency, and you're praying for things and actions for things, and they come. Now you have a responsibility, yes, to keep that balance and if you don't, you know it's like okay, time out.

LaVonne Shields: 49:14

I was going to ask you how your husband handled that. Like, could I know me? Like, when my husband had a moment, I was like, okay, so what, what? What are we doing? What are we doing? My son tore his ACL because he was playing multiple sports. Like, so what are we doing? Because we can't do all of these things. So I need you to pick where are we going to be so we can be there, because this, this, you and this, this don't work. This don't work.

Goddess Body: 49:39

And you did the same thing. You just did it from a feminine energy. That's all he took. He took. He took a different, he took the reflection. Now, like I'm going to throw this back at you so you can see it yourself, and you no, I'm going to stand here in front of you and put the mirror just in case you, in case you're not seeing.

Acacia Smith: 49:59

Right.

LaKeysha Cobbs-Hayes: 50:02

So, on your journey, where do you hope to be? Cause it sounds like you're in your org chart together. I heard it sounds like you are creating those KPIs and may having a clear structure, key performance indicators. So you're putting together I hope some of them sops them standard operating procedures.

LaVonne Shields: 50:33

It's your socks.

Acacia Smith: 50:36

So those can be inputted into family as well. Family socks.

LaKeysha Cobbs-Hayes: 50:40

I need some family sops. I love what you said, honestly, about sitting down and having a conversation about, okay, what is it that everybody wants to do, and then just kind of planning it out and then letting them see, like, okay, this is what you all are saying that we want to do, and then them saying, oh, I don't like having them realize for themselves like, oh, this might be a lot. I love that because, you know, I too have six kids, so for me it was just it's kind of like, oh, my God, you know I need to. Like you said, I need to create these experiences because you know they'll sit up and play video games and they roam all day or do whatever. You know my older kids will live their older lives, you know. So how is it that we bring it all together and create moments that are meaningful to the family that they're gonna hold on to? And so for you, what is your next year in business? Me, like, what is your goal? Like your next 60 day goals, 60, 90 or a year?

Goddess Body: 51:57

So I would say so we'll start with, because right now we are at almost ending Q1, right, yeah, so a quarter of two goals right now are to really focus on the mentorship and marketing. Now I don't have like I don't have my vivid, like my numbers goals, cause I have them all written out, but basically for the first, the second quarter, cause my, I actually set it for half a quarter. So for the I said by the end of was it end of June, july? Second quarter, it's a July or June.

LaVonne Shields: 52:31

Am I true? It's a June.

LaKeysha Cobbs-Hayes: 52:33

June.

LaVonne Shields: 52:34

Yeah, so the end of the quarter.

Goddess Body: 52:36

I want to have at least 10 women enrolled in the mentorship.

LaKeysha Cobbs-Hayes: 52:40

Okay.

Goddess Body: 52:41

Oh, that's my goal for that cause. I really want to put a lot of energy into the mentorship part and really get like I'm naturally good at teaching what I know, like it's natural. But to make sure all the structures and everything's in place to make it a really beneficial volume-driven course, I have to repeatedly do it, cause I even up this first cohort it was great. Like they don't know what.

Acacia Smith: 53:06

I know, you know.

Goddess Body: 53:07

So to them it was just like this is amazing, but I saw so many holes.

Goddess Body: 53:12

Like I need to add this. I need to add formulation videos. I need to add this, you know, to make it even more valuable, because in this day and age, you can go on YouTube and learn a lot of stuff. You can go on, you know, but it's coming from a place of integrity doesn't mean it's coming from a place of expertise, and so I wanted to make it.

Goddess Body: 53:29

The way Goddess body is right now of a it's like a gem for women. Who's who's been around from that beginning of that decade to now. Like I have customers who has followed the entire journey, who've seen every type of bottling and labeling, from when we was taping it on to when we were getting like, oh right. So I wanted to have that type of legacy found and that starts with the foundation and the cornerstone. So I have a very small goal in mind for the mentorship, because it's a whole new space and when, even when marketing to Goddess body in my list, I have like a 40,000 gracious Goddess list, like it wasn't being picked up fast because what they know for me is being a provider of the service, not barely teaching it. So it's a whole another strategic plan with marketing and pulling in women who really want to learn the work or are in the work and are looking to scale with the knowledge. So that's my goal for the Academy is to really focus on the mentorship.

Goddess Body: 54:30

That also the other goal for the Academy is by the end of the year to have all the courses up. They're all recorded. We have 11 keystone courses. We have a course in herbology, plant science, astrology. We have courses in medical astronomy, astrology and astronomy. We have a course in holistic health, practitioner 101, 102 nutrition counselors, and so it's all recorded.

Goddess Body: 54:53

Detox specialist course Thank you, and I just need to get it up into the system. It just needs to get up into the system. I'm going to press that. It was a universal. I said to Kat, not I, somebody's going to get it done, but all the content is done. That's the goal for the year for the academy by the end of the year. All the courses are up on the academy site and ready to go and are being pushed out. Right now I have two courses available on the academy, which is the mentorship and the goddess goals. And goddess goals is just basically how I use holistic tools to manifest everything I want every 28 days. So every 28 days I have goals set that are reverse engineered into the business mode of quarters.

LaKeysha Cobbs-Hayes: 55:49

Makes me love it. I love it. So once someone takes your course, what is the end result?

Goddess Body: 55:57

So for the guy for goddess goals, it's 28 days, it's also an e-book form, but it's a 28 day course and basically they are teaching them how to align with certain aspects of their subconscious so that they release certain blocks that are blocking them from being inconsistent, or certain trauma release techniques that are blocking them from not trusting themselves or trusting a process and so much things that block us from achieving a goal or being consistent with things that we're unaware of, and just using the holistic science so they can really tap into themselves and release those blocks and see themselves actually with a tangible goal. It doesn't matter what the goal is. I and the e-book and the course tend to focus on something monetary because with that it could change a lot of things real quick.

LaKeysha Cobbs-Hayes: 56:45

Right, it could change a lot of things Change a life.

Goddess Body: 56:48

Right, I'm not a character, but it could change your life. It could change your living situation, right, it could change you living from paycheck to paycheck, which would also lift your stress levels, which can help you to focus on other things, and sometimes it's just the stress that's blocking us. You know testing, and so that's why it was my first course. It's just like a basic like let me show you how you can really do this, like what you're born to do and how to things that are blocking you and help attract practices to you through meditation and visualization where, by the end of 28 days, whatever you said you was going to manifest on day one will be here in 28 days. Now, if you are making $14 an hour, working full time for a job, you know, 28 days, you're not going to be a millionaire. Now, could it happen? Sure, You're hitting the lottery. Oh, that we're going to set. Yeah, what's the next practical step? Next step? Now other things can happen, like, I believe in the power of miracles, but we're not going to put that into a goal. You know we're not going to do that. So I talk about that throughout the journey, you know, of the book and the course, and then the other course is the mentorship, where it's set up as a 28 day mentorship as well because in the background I have it aligned with the whole Goddess Goals aspect, so it's called Goddess Goal Getter and it's a holistic mentorship for women who are looking to build or scale the holistic health or natural beauty business.

Goddess Body: 58:18

And we go from formation to humming drum, regular business formation stuff to really getting deep into natural product formulation, herbology, holistic, digital products. I even go through the USPTO, show them how to trademark, because I taught myself how to train marks. I went to the US, you know, appeals the highest office to get some of my stuff trademarked. So I learned because I didn't have the money at the beginning and you know I paid a shady lawyer and they took all my money.

Goddess Body: 58:47

So I learned how to do it and I don't know all the things but I know my niche. So we literally have a module for two hours where I go through USPTO, we take a trademark and we trademark it and so that really I think it kind of sets apart some of the business courses. You know just that part alone and then getting the. You're not gonna learn herbology, you know, but I show you how to do proper product formulations or whatever. If you wanna get deeper into the plant science of how to combine things properly to help the body to heal itself, then we're gonna have herbology and holistic courses for that as well.

Acacia Smith: 59:21

Wow, how long is the course then?

Goddess Body: 59:24

The mentorship is set for 28 days. Now, of course, you have access to it to go back to it, but my goal is for somebody to go from zero to launch within 28 days with the structure that I have, so they got to be on it like it's an accelerator Now graduating class, they were literally all of them were starting from zero.

Goddess Body: 59:46

I didn't have anybody that was in scale already, which I'm really excited to see, somebody who's already in business and have them have a certain goal to scale and can start implementing a lot of things immediately, because they already have somewhat of a system set up and we're just going in there tweaking and adding, you know, certain aspects that they need to add and help where they need to help and contract out what they need to contract versus zero. So the goal with the women starting from zero is to be able to launch a certain aspect, namely, a lot of times it's going to be the website or the actual product, because some people didn't have a product yet.

LaKeysha Cobbs-Hayes: 1:00:23

Oh wow. So you can go from literally zero. So no product, no, nothing. I'm thinking that I want to be, you know, a herbologist. I think I hopefully said that right, oh right To being oh okay. By the end of this year I mean by in 28 days I actually have a product to sell. That's pretty cool. I like that.

Goddess Body: 1:00:46

Definitely Na'ego bino 28 days. But you'll have a good formulated product because a herbologist is going to help you make it. You know what I'm saying.

LaKeysha Cobbs-Hayes: 1:00:55

You mean, I can't just walk in and call myself a herbologist?

Goddess Body: 1:00:59

28 days now we ain't doing that.

LaKeysha Cobbs-Hayes: 1:01:03

Be like. You know what? I'm an expert. I'm an expert. Now, today, After taking Goddard's body, I am now an expert. Call me Goddard's Keisha. Goddard's Keisha.

Goddess Body: 1:01:21

Remember, I got you 28 days 28 days.

LaKeysha Cobbs-Hayes: 1:01:25

I mean I can make some stuff. I don't know if you want to actually use it.

LaVonne Shields: 1:01:30

Don't actually put it on your body or nothing. That's terrible, Mark.

Goddess Body: 1:01:34

It's okay now. So if you want to pay this money, it might not work, that's the same.

LaKeysha Cobbs-Hayes: 1:01:42

If you believe in me, I appreciate you.

Acacia Smith: 1:01:45

That's why you should go to Goddard's body.

LaKeysha Cobbs-Hayes: 1:01:47

That's why you should go to Goddard's body Now. Me, on the other hand, I help you be a CEO, but in 30 days we're going to take you from not knowing how to be a CEO to minimum knowing how to read your numbers and make them. And so I'm thinking like a CEO. That is so funny. I love that. I love it. So, is there anything you want to?

Acacia Smith: 1:02:15

I don't know what is the significance of the 28 days. So days.

Goddess Body: 1:02:21

yes, I like that question.

LaKeysha Cobbs-Hayes: 1:02:24

You're talking her language right now. That's why.

Goddess Body: 1:02:27

Definitely significance in that everything, because even our main Goddard's body plans with Goddard's body is a 28 day detox, and so there is twofold. We know it's been drummed in our heads 21 days, change of habit. 21 days change of habit. And that's because, literally, the neurons in your brain take approximately 21 days to form new pathways, like the cells that connect in your brain and shoot off the lightning, information and all that. They form a new pathway which ends up being a new habit, a new form of being. The genetics, yes, chages, yeah, approximately 21 days.

Goddess Body: 1:03:05

So you want to go a step beyond that, to kind of stamp it. It's like you making a trail. You've been walking the same trail for the past 21 days. You want to take it to 28. Just to make sure that trail is still there. It can veer off for a couple of days because it'll start to dissipate Like the sand, will start coming back up. You got to keep doing it. So 28 days puts you over that mental fortitude of all right, this is a habit. Now my body is looking for it.

Acacia Smith: 1:03:31

My situations are craving it.

Goddess Body: 1:03:33

And then 28 days is a divine feminine number. We're in a 28 day cycle, right? Our actual mencies, oh my goodness, it's the most. Yes, yes, it is. So. Our mency cycle as women is a 28 day process, right, and so that means our entire flow of creation, because the womb and of itself is the seat of creation, where all things are birthed through. So our energy of creation, our ability to create, doesn't matter if it's a child or it's a manifestation of our business. Like Ms Lekisha said, all her children are business, her business babies. Anything we're birthing into the world comes out of that center. That is a powerhouse for women.

Goddess Body: 1:04:20

Because, all of our major female hormones are channeled out of our ovaries, and hormones are just expressions of emotions in your body. They're liquid in your body, and so our emotions are really the force that allow things to. They're like the fire that brings things into existence. So I'll say, the more passion you have, passion is an intense emotion. It's almost like an angry. It's like an angry love, like my God, I love you, right? So passion is what brings the birth, but it's coming from your emotions, and those Did you feel all the energy that she had to build a new place.

LaVonne Shields: 1:05:01

I know the audience is there. She got her and her pooped honey. She is there.

Goddess Body: 1:05:08

I understand it, that's the 28 day cycle. That's why it's 28 days, it's a 28 days to manifestation, musing. It's very holistic concept and I don't really break it down in all the things, just know it's there Because it brings healing to a whole another level when you're dealing with feminine health and you're working within that cycle. And again, the lunar cycle. The moon it's also 28 days, which has a direct correlation to your menses, because the moon rules all the water on the earth. If there was no moon, there would be no ocean. If there was no moon, there would be no tide, the ocean would not move, we'd be dead. Okay, and that's gravitational pull. That's not mu ju ju ju, that's physics, right, and that we're eight percent water. So guess what? It helps to govern the water in our body which causes our cycles.

Acacia Smith: 1:05:56

And so this is what I was just seeing a text, like I said, there's 98% of water in our brains, or whatnot too? So say to yourself changes your molecular structure right, just like changes water. Oh my God, I had to ask that. I had to ask that because, naturally, I've just been spiritually renewing in this season we're in Pisces season and, as a business owner, I have to release those things and I'm like I'm taking a lot of baths. Is this normal? But it happens right on track of the cycle, the moon cycle, and even right before. So I love that and to hear from you and your perspective as a business owner and just as a person, as a human being, it's amazing. So thank you for answering my question.

LaKeysha Cobbs-Hayes: 1:06:44

Man, I knew this was gonna be a real interesting conversation and I feel like it's not even over, but I'm like I need to take her to lunch, but she lives in Florida.

Acacia Smith: 1:06:54

Like how Bro Chief?

LaKeysha Cobbs-Hayes: 1:06:56

what's going on in Florida. You know I'll be there in a couple of weeks.

Goddess Body: 1:07:02

I'm gonna. I was like 16. I need a calitra.

LaKeysha Cobbs-Hayes: 1:07:07

You are welcome. I don't know if you want to come right now because it's snowing, but you know.

LaVonne Shields: 1:07:11

Oh no, yeah, you're right, she said no, no. Yes it is girl.

LaKeysha Cobbs-Hayes: 1:07:17

Yes, it is snowing. If it ever gets snow it is being snowed, it is snowing, so we need to Real snow. Look, look, we need to document this, because it does not happen, like not where we are. So we're in Southern California. I'm an hour away from the beach.

Acacia Smith: 1:07:36

Oh, okay.

LaKeysha Cobbs-Hayes: 1:07:38

An hour away from the beach, hour away from LA. Yeah, this is crazy out here, so I would like to.

Acacia Smith: 1:07:49

She's telling us sorry.

Goddess Body: 1:07:52

Because I'm thinking. I'm thinking it's like well, how it is right here, right now.

LaKeysha Cobbs-Hayes: 1:07:56

And so no.

Goddess Body: 1:07:58

Let me know when it clears up. You know what I mean.

Acacia Smith: 1:08:02

We'll have lunch over Zoom April, right, yeah.

Goddess Body: 1:08:07

That was tropical backgrounds, okay.

LaKeysha Cobbs-Hayes: 1:08:11

So is there anything that you would like to leave to our true CEO audience as we get all up out of here?

Goddess Body: 1:08:21

I would like to say just be the change you wish to see in the world. There's just we all have gifts. I know any market you can think of that you want to be in. There's some aspect of it that somebody's gonna tell you oh, it's saturated, Nobody can do what you do, Nobody can bring to the table what you're here to do, because we're all born with a purpose and if you have that passion and a drive of determination and something in you to say go get it. Go get it and make it your own and do it with integrity, and do it with love and purpose, Be the change.

LaKeysha Cobbs-Hayes: 1:08:57

I love that. It's so funny. I was, as soon as you said that I tell my kids and they can't stand me for it sometimes I was like you're born and then you are here to procreate and then you are here to die. I was like and as morbid as that is, I said those are the only three things that you have to do that you were built for. You were built to procreate, you were built to be born and you were built to die. I said whatever you do in the middle of all of that in between, that is your purpose, that belongs to you, and so I love that you said that, because it just kind of brings it full circle and makes me, makes hopefully my kids think that I'm not crazy.

Goddess Body: 1:09:45

Right right. It's always good to hear it, cause if they hear it all the time from somebody that they know not only loves them, but is, like, always been there since Inception, it becomes kind of like a low fan in the background. But we can say the same thing. Somebody's gonna say the same thing. They're like I'm like, I'm good, I'm good.

LaVonne Shields: 1:10:11

I'm good, I'm good. However, you have to get it. Get it, but I just be saying it for your whole life. But hey, I'm just mom. I'm just mom. What is what I do?

Acacia Smith: 1:10:19

I love that you said that too. You shared that, because I don't think about it often, but my partner does say be the change that you wanna see in the world. He constantly tells me that and I think having a partner, having a support system who tells you that brings a full circle. Everything else is up to you, girl, but you're worth it. You're built to succeed. You're built.

LaKeysha Cobbs-Hayes: 1:10:44

You have a purpose and whatever that purpose is, it's only been given to you as an individual.

LaVonne Shields: 1:10:51

I mean, there are actual I think it was Mary Morrissey, where I heard it was. You are here to do so many things, but if you don't do the one thing you were meant for, that means you did not live your life the way it was supposed to be meant. You have all these things, but if you come here and you don't do the one thing you were meant to do, then that is the definition of failure in life.

LaKeysha Cobbs-Hayes: 1:11:17

A请 open the door open. I know I don't know you can stay out there any longer, but you always do it when I'm here. When I'm here, d urliknn, from the now, I talk to her and just as I read the instructions, I didn't know which ones they supported, but I understood no one else knew them. I don't know if you say somebody that isurance or their neighbors are using their appropriately try abdomen as well.

Goddess Body: 1:11:43

Blast off two feet. Lady, goddess, I love it.

Acacia Smith: 1:11:49

I like that pronoun Goddess as a pronoun I'm claiming that. Yeah, it is now. You heard it here first.

LaKeysha Cobbs-Hayes: 1:11:59

Okay.

LaVonne Shields: 1:12:02

Goddess, goddess.

LaKeysha Cobbs-Hayes: 1:12:04

Keysha Anybody else, I'll take Goddess Keysha, I'm liking it.

Acacia Smith: 1:12:12

I'm goddess. I have a multiple goddesses.

Goddess Body: 1:12:16

I have a multiple goddesses. I have a multiple goddesses. Yes, that's fine. Goddess Keysha.

Acacia Smith: 1:12:24

Oh, yes, I love it.

Goddess Body: 1:12:27

Yes, that's me so where can we find you? Where can we find you? So our home on the internet is wwwgoddessbodycom. We also got theorg and thenet, so you can find us at any one of those. And then that's for the women's holistic health detox, the women's health supplements, the women's feminine hygiene. That is our global space where we service thousands of women around the world. And then the goddess academy is literally goddessacademycom.

Acacia Smith: 1:12:59

And it's a sister site.

Goddess Body: 1:13:01

So it looks almost exactly the same, except for the content is different. Of course, as far as you know, you have your classes and your ebooks and things like that.

LaKeysha Cobbs-Hayes: 1:13:09

Love it, love it, LaVonne, where can we reach you, okay?

LaVonne Shields: 1:13:17

You want me to follow, so the accounting strategist. That is me on all platforms. So website, instagram, facebook, the accounting strategist. That's how you can find me.

LaKeysha Cobbs-Hayes: 1:13:29

Awesome Acacia.

Acacia Smith: 1:13:32

You can find me at BLCKMDMT on Instagram, facebook. Our website is BLCKMGMTio, so make sure you guys follow up. If you have any questions as far as marketing and starting your trends this year, this new 2023 as well, I would love to help you. Angela, and just brainstorm, I'll do it for free.

Goddess Body: 1:13:57

I won't do it for free.

Acacia Smith: 1:14:00

It's the value just communicating with you, just being here for me. But yeah, you know I'm here.

LaKeysha Cobbs-Hayes: 1:14:07

I actually thought this would be an amazing, amazing interview and it really was, and I'm so happy that you came on and, you know, grace us with your presence and we would love to have you again anytime you want to come back. Look, you could be our fifth person and Tanya was so sad. She was like man, that's the one I wanted to do. I was like I'm so sorry. I was like I'm sure we'll talk again. So we definitely want to thank you so much for coming on our true CEO podcast. How do we find you, ma'am? Oh, shoot.

LaVonne Shields: 1:14:47

You got your scroll up.

LaKeysha Cobbs-Hayes: 1:14:49

I know it's always a scroll. You can find me at. You can find all of us at wwwstrategicbehaviorconsultantscom. In addition to you can find me. I mean, you know, if you just want to get to know me personally, you can find me at the Keisha Cobb's haze and if you want more CEO information, you can definitely find me at strategic underscore behavior. And you can try to find a podcast at true CEO podcast Fun fun times. Yay guys and it's a wrap.

Goddess Body: 1:15:29

Thanks for coming out. God bless you. Good night.

Acacia Smith: 1:15:43

Thank you.